BRAND IMAGE FIT AND ITS EFFECT ON FASHION BRAND COLLABORATION
Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.621-626
EXAMINING BRANDED APPLICATION CONTINUANCE INTENTION FROM THE FIT PERSPECTIVE
Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.392
THE EFFECT OF SENSORY FIT ON CONSUMER EVALUATIONS ON COBRANDING
Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.439
COMMUNICATING THE FAIR TRADE MESSAGE: THE ROLES OF REPUTATION AND FIT
Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.436
Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.207
Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) p.711
Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.1993-1995
CONSUMER CHOICE BETWEEN BRAND-CAUSE FIT AND CONSUMER-CAUSE FIT IN CAUSE-RELATED MARKETING
Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) p.1099
CULTURAL SPONSORING: HOW IMPORTANT IS FIT FOR THE SPONSEE’S IMAGE?
Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.653-658