KOREASCHOLAR

A STUDY ON THE BRAND EXPERIENCE OF LUXURY FLAGSHIP BRAND STORE WITH ART COLLABORATION

Yeonseo Park, Eunju Ko

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) p.677

FLAGSHIP STORE STRATEGY FOR BRAND BUILDING — COMPARISON BETWEEN LUXURY BRANDS AND SPA BRANDS —

Shin’ya Nagasawa, Norihiro Suganami

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.500-513

FLAGSHIP SHOP STRATEGY FOR BRAND BUILDING: — CASE OF UNIQLO —

Shin‘ya Nagasawa, Norihiro Suganami

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.1144-1156

AN EXPLORATORY STUDY OF THE MOTIVES AND METHODS OF IN-STORE TECHNOLOGY ADOPTION WITHIN LUXURY FASHION FLAGSHIP STORES

Karinna Nobbs, Michaela Bubola, Ana Roncha

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.1645-1653

DOES THE GLUE VALUE OF FASHION BRANDS TRANSLATE IN THEIR FLAGSHIP STORES? AN EXPLORATORY STUDY ON THE RELATIONSHIP BETWEEN STRATEGIC BRANDING AND RETAILING

Karinna Nobbs, Marco Mossinkoff

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.1097-1098