KOREASCHOLAR

A STUDY ON THE BRAND EXPERIENCE OF LUXURY FLAGSHIP BRAND STORE WITH ART COLLABORATION

Yeonseo Park, Eunju Ko

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) p.677

FLAGSHIP STORE STRATEGY FOR BRAND BUILDING — COMPARISON BETWEEN LUXURY BRANDS AND SPA BRANDS —

Shin’ya Nagasawa, Norihiro Suganami

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.500-513

AN EXPLORATORY STUDY OF THE MOTIVES AND METHODS OF IN-STORE TECHNOLOGY ADOPTION WITHIN LUXURY FASHION FLAGSHIP STORES

Karinna Nobbs, Michaela Bubola, Ana Roncha

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.1645-1653