KOREASCHOLAR

CONGRUITY AND PROCESSING FLUENCY: AN ANALYSIS ON THE EFFECTIVENESS OF EMBEDDED ONLINE VIDEO ADVERTISING

Zhiying Jiang, Chong Guan, Meilin.Zhang, Ivo. L. de Haaij

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.737-742

THE EFFECTS OF FLUENCY AND FRAMING ON PERCEIVED REVIEW HELPFULNESS

Rongjuan Chen, Jiameng Zhang

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.732-736

ILLUSION OF PROCESSING FLUENCY ON PRO-SOCIAL CAMPAIGNS: UNJUSTIFIABLE EFFORTS PRODUCE GUILTY FEELINGS

Yaeeun Kim, Yaeri Kim, Vinod Venkatraman, Kiwan Park

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.437-438

DOES PERCEPTUAL FLUENCY OF CELEBRITY RECOGNITION INFLUENCE CELEBRITY ENDORSEMENT ADVERTISING?

Yongdan Liu, Matthew Tingchi Liu

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.141-146