KOREASCHOLAR

THE EFFECT OF MASS CUSTOMIZATION IN FOOD SERVICE ON CONSUMER’S PERCEIVED VALUE: THE MODERATING ROLE OF SOCIAL INFLUENCE AND FOOD TYPES

Jaewon Hwang, Yong-Ki Lee

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.520-524

A STUDY ON THE DETERMINANTS OF FRANCHISING IN KOREAN FOOD SERVICE INDUSTRY

Ho-Jeong Noh, Duk-Hwa Yun, Jee-In Jang, Da-Ae Jung, Min-Ho Cho

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.1978-1979