SACRIFICE FOR A BRAND: THREE EXPERT VISIONS OF THE FANS RELATIONSHIPS TOWARDS A FOOTBALL CLUB
Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.1451-1452
EXPLORING THE FACTORS THAT LEAD THE ADOPTION OF VIRTUAL REALITY TECHNOLOGIES AMONG FOOTBALL FANS
Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.841-842