KOREASCHOLAR

TO HAVE IS TO BE! BANDWAGON EFFECT, CONSUMER ETHNOCENTRISM AND INTENTIONS TO BUY FOREIGN LUXURY PRODUCTS ONLINE. A SURVEY OF CHINESE CONSUMERS

Giada Mainolfi

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.623

MEDIATING EFFECT OF SELF-CONGRUITY BETWEEN COUNTRY PERSONALITY AND ATTITUDE TOWARD FOREIGN PRODUCTS IN AN EMERGING MARKET

Murat Aktan, Paul Chao

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.441-445

DO FOREIGN CREATIVE INDUSTRY PRODUCTS CONTRIBUTE TO THE PROMOTION OF PRODUCTS IMPORTED FROM THE SAME COUNTRY? : CASE OF JAPANESE AND KOREAN PRODUCTS IN EMERGING ECONOMIES

Wataru Uehara, Yuichi Washida, Takeshi Matsui

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.1909-1912

CROSS-BORDER GATEKEEPER OF FOREIGN CREATIVE INDUSTRY PRODUCTS: THE CASE OF MANGA (JAPANESE COMICS) AND SUSHI IN FRENCH MARKET

Takeshi Matsui, Satoko Suzuki, Yuichi Washida

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.149-152