KOREASCHOLAR

LET CHATBOTS HANDLE YOUR CASE! HOW PERCEIVED JUSTICE AFFECTS CUSTOMER FORGIVENESS AFTER SERVICE FAILURES?

Kaiwen Xue, Sven Tuzovic, Udo Gottlieb, Rory Mulcahy

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.628

BRAND STATUS AS A DETERMINANT OF FORGIVENESS: THE ROLE OF POWER DISTANCE BELIEFS

Nikoletta Theofania Siamagka, Maximilian H. E. E. Gerrath, George Christodoulides

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.373

INVESTIGATING THE ROLE OF CONSUMER BRAND FORGIVENESS IN SECOND-HAND CONSUMPTION

Sandra Baringhorst

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.253-258

THE ASYMMETRIC FORGIVENESS TOWARD BRAND STATUS (UNDERDOG VS. TOP-DOG) UPON BRAND CRISIS TYPES (RELATIONAL CRISIS VS. NON-RELATIONAL CRISIS)

Kiwan Park, Yaeri Kim, Seojin Stacey Lee

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.547

UNDERSTANDING CONSUMER BRAND FORGIVENESS

Nikoletta-Theofania Siamagka, George Christodoulides

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.265-269