HOW PROSOCIAL BEHAVIOR FRAMING CHANGES DONATION BEHAVIOR OF ENTITLED INDIVIDUALS
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THE IMPACT OF 'MAGIC VS SCIENTIFIC' AI FRAMING ON PRODUCT EVALUATIONS
Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.427-431
THE EFFECT OF POSITIVE-FRAMING DESIGN ON ATTRIBUTE EVALUATIONS
Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.159-164
Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.866-868
THE EFFECTS OF FLUENCY AND FRAMING ON PERCEIVED REVIEW HELPFULNESS
Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.732-736
THE FRAMING EFFECT OF SURCHARGE TYPE ON MENU PRICE PERCEPTION AND DEMAND
Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.728
FEEDBACK FRAMING IN LOYALTY PROGRAMS: A CROSS-CULTURAL INVESTIGATION
Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.456
AN EXAMINATION OF FRAMING IN STRATEGIC ALLIANCE NEGOTIATION BETWEEN RETAILERS AND SUPPLIERS
Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.1141-1145
MAKING ADVERTISEMENT MESSAGES MORE EFFECTIVEBY WEATHER-DEPENDENT FRAMING
Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.712-718
Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.404-406
Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) p.922