KOREASCHOLAR

THE EFFECT OF POSITIVE-FRAMING DESIGN ON ATTRIBUTE EVALUATIONS

Ziqiong Zhang, Jing Lei, Peiliang Sun, Zili Zhang

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.159-164

HOW TO INDUCE CUSTOMER COOPERATION IN THE B2C SHARINGSERVICE CONTEXT: AN EXAMINATION OF THE INTERACTION EFFECT OF MESSAGE FRAMING AND CUSTOMER VALUE PERCEPTION

Woohyun Lee, Sooyun Kim, Sunmee Choi

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.866-868

THE FRAMING EFFECT OF SURCHARGE TYPE ON MENU PRICE PERCEPTION AND DEMAND

Shuo Wang

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.728

GOING AGAINST THE STREAM?: AN EXAMINATION OF THE EFFECT OF THE ADDITIVE OPTION PRICE FRAMING ON CUSTOMERS

Sunmee Choi, Shinyoung Kim, Jungsun Han

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) p.583