KOREASCHOLAR

SERVICE ROBOT DESIGNS AND CONSUMER ATTITUDES: A FSQCA PERSPECTIVE

Hector González, Yang Sun

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.331-335

MULTIPLE CHANNELS AND GOVERNANCE MECHANISMS IN AN INTERNATIONAL CONTEXT: FINDINGS FROM fsQCA

Ryuta Ishii

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.98

MOBILE PAYMENT ADOPTION IN SOCIAL COMMERCE: EXPLAINING BEHAVIORAL INTENTION USING FSQCA

Michael Williams, Emily Bacon

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.1069-1079

THE INTERPLAY BETWEEN ROBOT DESIGN, CUSTOMER PERCEPTIONS AND SERVICE OUTCOMES: A FSQCA PERSPECTIVE

Hector Gonzalez-Jimenez, Yang Sun

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.234-237

THE INFLUENCE OF CUSTOMERS RESISTANCE INNOVATION TOWARDS CUSTOMERS ATTRITION BASED ON FSQCA: A CASE STUDY OF SMARTPHONE APP

Minyi Chen, Yang Sun, Helen (Huifen) Cai, Cheng Hua, Jiaolong Zhang

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.186-187

CONFIGURATIONS OF COGNITIVE AND AFFECTIVE RESPONSES FORMING CUSTOMER ATTITUDE TOWARD A LUXURY BRAND

Sooyun Kim, Sunmee Choi

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.66

THE RELATIONSHIP BETWEEN LOW QUALITY PRODUCT AND CONSUMER CHOICE

Qianhui Shen, Yang Sun

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.34-35

THE ROLE OF RELATIONSHIP VALUE IN EXPORTER–IMPORTER RELATIONSHIPS: PLS-SEM AND FSQCA FINDINGS

THE ROLE OF RELATIONSHIP VALUE IN EXPORTER–IMPORTER RELATIONSHIPS: PLS-SEM AND FSQCA FINDINGS

Dionysios Skarmeas, Charalampos Saridakis, Constantinos N. Leonidou

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) p.993

IDENTIFYING DRIVERS LEADING TO LOYALTY IN TRAVEL AGENCIES: A FSQCA ANALYSIS

IDENTIFYING DRIVERS LEADING TO LOYALTY IN TRAVEL AGENCIES: A FSQCA ANALYSIS

Enrique Bigne, Eva-María Caplliure, Maria-Jose Miquel, Carla Ruiz

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) p.952

WHAT MOTIVATES EWOM IN HOTEL INDUSTRY? CAUSALEXPLANATIONS FROM FSQCA

Helena Martins Gonçalves, Graça Miranda Silva, Telma Gomes Martins

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.948-949

CONFIGURING PRINCIPAL OPPORTUNISM IN INTERNATIONAL JOINT VENTURE (IJV) PARENTS-IJV RELATIONSHIP: A COMBINATION OF SYMMETRICAL AND ASYMMETRICAL ANALYSIS TO ADVANCE AGENCY THEORY AND RESOURCE DEPENDENCE THEORY TRACK: PRODUCT INNOVATION AND DIFFUSION IN EMERGING MARKETS

Lu-Yun (Vivian) Cheng, Huifen (Helen) Cai, Zhongqi Jin

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) p.93