KOREASCHOLAR

AI-BASED SUSTAINABLE SERVICE: CONCEPTUALIZATION AND FUNCTIONAL EFFECTIVENESS

Sadrac Cenophat, Heejung Park

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.469-474

DO CROSS-FUNCTIONAL CAPABILITIES MATTER FOR THE EXPORT MARKETING STRATEGY IMPLEMENTATION OF EMERGING MARKET FIRMS? THE MODERATING ROLE OF PSYCHIC DISTANCE AND COMPETITIVE INTENSITY

Shahin Assadinia, Vita Kadile, Matthew Robson

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.1220

EXPLORATION OF FUNCTIONAL FORM FOR PERCEIVED SERVICE QUALITY USING SERVQUAL : APPLICATION OF NONPARAMETRIC METHOD TO NONLINEAR FACTOR ANALYSIS

Toshikuni Sato

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.1053

WHAT PEOPLE SAY REALLY MATTERS: THE IMPORTANCE OF FUNCTIONAL AND EMOTIONAL CONTENT IN ONLINE CONSUMER REVIEWS FOR PRODUCT SALES

Seongsoo Jang, Jaihak Chung,, Vithala R. Rao

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.912

NEUROMARKETING AND BIG DATA ANALYTICS FOR RESEARCH USING FUNCTIONAL MAGNETIC RESONANCE IMAGING

Eun-Ju Lee, Hyunjin Park, Jee-Hyong Lee

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.691

THE ASYMMETRIC EFFECTS OF ATTITUDE TOWARD THE BRAND (SYMBOLIC vs. FUNCTIONAL) UPON RECOMMENDATION SYSTEM (ARTIFICIAL INTELLIGENCE vs. HUMAN)

Kiwan Park, Yaeri Kim, Seojin Stacey Lee

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.132-133

UTILIZING QUALITATIVE INFORMATION IN ONLINE REVIEWS FOR SALES FORECASTING: THE VALUE OF FUNCTIONAL AND EMOTIONAL USER-GENERATED CONTENT

Seongsoo Jang, Jaihak Chung, Vithala R. Rao

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.942-945

THE IMPACT OF SELLING ORIENTATION ON SALES PERFORMANCE: THE MODERATING EFFECT OF INTEGRATION WITH OTHER FUNCTIONAL MEMBERS

Eunji Seo, Katsuyoshi Takashima

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.1533-1537

FUNCTIONAL DAIRY PRODUCTS: DETERMINANTS OF IN-STORE PRICE RECALL

Antonella Samoggia

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.999-1001