KOREASCHOLAR

THE IMPACT OF CO-CREATION ON PSYCHOLOGICAL WELL-BEING AND FUTURE CO-CREATION INTENTION: A CROSS-COUNTRY COMPARISONS BETWEEN UNITED KINGDOM, CANADA, AND AUSTRALIA

Kai-Yu Wang, Wen-Hai Chih, Hope Wilfred Banda, Dinarti Tarigan

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.1063

HOW TO SELL THE GREEN FUTURE: THE ROLE OF STORYTELLING IN MARKETING SUSTAINABLE PRODUCTS

Matthew Lunde, Amin Rostami, Marat Bakpayev

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.995-996

CROSS CHANNEL INTEGRATION FOR RETAILERS: A SYSTEMATIC REVIEW AND FUTURE AGENDAS

Geunho Baek

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.896

CONVERGING ON A NEW THEORETICAL FOUNDATION FOR MARKETING RESEARCH AND AIR TRANSPORT: RESEARCH EVOLUTION FROM 1977 TO 2022 AND AN AGENDA FOR FUTURE INQUIRY

Erasmia Leonidou

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.458

SEX ROBOTS AND GENDER RELATIONS: MARKETING HOSPITALITY SERVICES IN THE FUTURE ECONOMY

Craig Webster, Anna Farmaki

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.443-444

A BIBLIOMETRIC ANALYSIS OF INTERNATIONAL SERVICES MARKETING: THE PAST, THE PRESENT, AND THE FUTURE

Nilay Bıçakcıoğlu Peynirci, Yiannis Kouropalatis, Robert E. Morgan, Matthew J. Robson

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.371-372

MAPPING THE IN-FEED NATIVE ADVERTISING RESEARCH: A BIBLIOMETRIC REVIEW AND DIRECTIONS FOR FUTURE RESEARCH

Jun Yan, Chenying Hai, Zhen Li, Hewei Lv

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.44-45

THREE DECADES OF RESEARCH ON LOYALTY PROGRAMS: A LITERATURE REVIEW AND FUTURE RESEARCH AGENDA

Yanyan Chen, Timo Mandler

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.1085-1086

SYSTEMATIC REVIEW OF OMNICHANNEL RETAILING AND FUTURE RESEARCH AVENUES

Anh Thi Van Nguyen, Thinh Hoang, Robert McClelland, Nga Viet Le, Len Thi Dinh

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.901-902

FUTURE AI ADVERTISING: NEURAL CUES OF CONSUMER ENGAGEMENT IN SOCIAL MEDIA ADVERTISING WITH DEEP LEARNING METHOD

Jing Zhang, Eun-Ju Lee

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.243-244

INFLUENCE OF VALUE ADDED PRODUCTS ON CONSUMERS’ INTENTION TO REVISIT, RECOMMEND TO OTHERS AND FUTURE CONSUMPTION PLAN: THE CASE OF VENETIAN MACAO RESORT

Kerry Li, Joseph Sy-Changco

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.1270

CUSTOMER ENGAGEMENT IN HOSPITALITY AND TOURISM: TOWARDS A BETTER UNDERSTANDING OF PAST TRENDS AND FUTURE DIRECTIONS

Estrella Díaz, Rocío Carranza, Carlos Sánchez-Camacho, David Martín-Consuegra

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.646-647

THE NATURE OF CUSTOMER INVOLVEMENT IN NEW SERVICE DEVELOPMENT: CURRENT ISSUES AND FUTURE CHALLENGES

Pinelopi Athanasopoulou, Apostolos N. Giovanis

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.339-340

PHOTOSHOPPING OF MODELS IN ADVERTISING: A REVIEW OF THE LITERATURE AND FUTURE RESEARCH AGENDA

Charles R. Taylor, Danielle Smith, Yoon-Na Cho, Carissa Anthony

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.235-238

EXPORT MARKET ORIENTATION (EMO): ASSESSMENT OF RESEARCH TREND, STATUS AND FUTURE AGENDA

Anisur R. Faroque, Yoshi Takahashi, Mohammad Osman Gani, Olli Kuivalainen

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.182

THE COUNTRY OF ORIGIN EFFECT – KEY ISSUES AND FUTURE DIRECTION

Mikael Andéhn, Alexei Gloukhovtsev, John Schouten

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.1746-1754

GLOBAL DYNAMIC CAPABILITIES REVITALIZED – A NOVEL APPROACH AND FUTURE RESEARCH DIRECTIONS

Gregor Pfajfar, Maciej Mitręga

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.995-997

FROM HUMAN BRAIN TO MARKETING INTELLIGENCE: AN EYE TOWARD THE FUTURE

Eun-Ju Lee, Dong Hyun Kim, Yoonjeong Choi

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) p.511