KOREASCHOLAR

IDENTIFYING REFINED KEY DIMENSIONS WITH SENTIMENTS: EMPIRICAL METHOD AND APPLICATION TO VIDEO GAME REVIEWS IN STEAM WEBSITE

Sunghoon Kim, Jongkuk Lee

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.819

INVESTIGATING CONSUMERS’ PRIVACY CONCERNS, ATTITUDES TOWARDS IN-GAME ADVERTISEMENTS, AND BEHAVIORAL OUTCOMES

Gina A. Tran, Atefeh Yazdanparast

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.788-789

HOW GAME ADVERTISING INFLUENCES THE BRAND EQUITY OF LUXURY BRANDS

Mariana Rodrigues, Maria Inês Romero, Sandra Maria Correia Loureiro

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.705-710

THE EFFECT OF MOD OD USER ENGAGEMENT IN GAME INDUSTRY

Joonheui Bae, Seonggeun Jo, Sung Hun Bae

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.657

VIDEO GAME ADVERTISING AS PART OF THE GAME – THE TRAILER’S INFORMATION LOAD AS A CRITICAL FACTOR FOR EMOTIONAL VALUE AND CUSTOMER BEHAVIORS

Marco Schwenke, Kevin Saadawy

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) p.1503

REGAINING AND KEEPING ONLINE GAME DEFECTORS BASED ON THEIR PAST BEHAVIOR

Changsok Yoo, Kyoung Cheon Cha, Sang-Hoon Kim

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.1263-1264

PLAY WITH FRIENDS, AGAINST MACHINE OR ALL ALONE? SOCIAL IN-GAME MECHANICS AS A PREDICTOR OF GAMER LIFETIME VALUE

Minna Pura, Jacob Mickelsson

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.1261-1262

IMPACT OF PERCEIVED VALUE ON CASUAL MOBILE GAME LOYALTY: THE MODERATING EFFECT OF INTENSITY OF PLAYING

Sebastian Molinillo, Arnold Japutra, Francisco Liébana-Cabanillas

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.1159-1160

DESIGN INNOVATION ATTRIBUTE, CONSUMPTION VALUE, REPURCHASE INTENTION: FOCUS ON ITEM OF ONLINE GAME CHARACTER

Sang Jin Kim, Hakil Moon, Kyung Hoon Kim

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.1743-1745

THE DETERMINANTS OF GROWTH AND DECLINE IN MOBILE GAME DIFFUSION

Jisu Yi, Youseok Lee, Sang-Hoon Kim

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.1185-1190

THE ROLE OF FUN IN MOBA GAME

Joonheui Bae, Dong Mo Koo

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) p.2025

THE EFFECT OF PERCEIVED VALUE OF MOBILE SOCIAL NETWORK GAME(MSNG) ON CONTINOUS USAGE INTENTION IN CHINA : FOCUSED ON MEDIATION EFFECT OF COMMITMENT

Tae-Hoon Kang, Hyoung-Gil Kim, LanLan Kong

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) p.2024

COUNTRY OF ORIGIN AND BRAND IMAGE EFFECTS ON GAME EVALUATIONS: FOCUSING ON LEAGUE OF LEGEND IN KOREA AND CHINA

Sang Jin Kim, Kyung Hoon Kim, Honglei Liu, Chang Han Lee

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) p.2023

GAME MARKETING FROM PONG TO LEAGUE OF LEGENDS

Yuri Seo

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) p.2022

THE EFFECTS OF FLOW AND TELEPRESENCE IN THE ONLINE GAME MODELING

Saeran Doh

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.997-998