KOREASCHOLAR

INVESTIGATION ON GAMIFICATION ELEMENTS FOR OLDER ADULTS IN THE HONG KONG TOURISM MARKET

Wun-Han Chan

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.1017

THE GAMIFIED SURVEY TAKING PROCESS FRAMEWORK: MOTIVATIONAL MATCHING HEXAD USERS WITH GAMIFICATION MECHANIC TYPE

Remco ‘t Hoen, Karen V. Fernandez, Catherine Frethey-Bentham

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) pp.428-433

APPLYING AI ASSISTED GAMIFICATION AND 3D SPATIAL DESIGN TO ADDRESS MULTI-SENSORIAL DIFFERENCES OF LEARNERS ON MARKETING EDUCATION DIGITAL PLATFORMS

Yu Chen

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) pp.284-287

A COMPARATIVE ANALYSIS OF VIEWING EXPERIENCE BETWEEN POWER TAEKWONDO AND GENERAL TAEKWONDO: FOCUSING ON GAMIFICATION

Suhwan Yu, Kihan Kim

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.955-956

UTILIZING GAMIFICATION TO MOTIVATE CUSTOMER ENGAGEMENT: A REVIEW OF LITERATURE

Ayushi Gupta, Ashish Gupta

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.310

GAMIFICATION AND MOBILE ADVERTISING EFFICACY: EMPIRICAL EVIDENCES FROM ITALIAN MILLENNIALS

Riccardo Rialti, Lamberto Zollo, Raffaele Filieri, Irene Pieraccini

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.17-18

USE OF GAMIFICATION TOOLS: SHIFTING CUSTOMER ENGAGEMENT PRACTICIES OF RUSSIAN COMPANIES

Alena I. Morozova, Aleksandr G. Rozhkov

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.935