KOREASCHOLAR

THE IMPACT OF COLLABORATION MARKETING ACTIVITIES BETWEEN THE ONLINE GAMING AND FASHION INDUSTRIES

Jiwon Yoo, Eunju Ko

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.648-649

EXTENDING THE EXPECTATION-CONFIRMATION MODEL OF IS CONTINUANCE: THE ROLE OF EMOTIONS IN USERS’ CONTINUANCE INTENTION TOWARDS MOBILE GAMING APPLICATIONS

Lili Zheng

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.1477

CHILDREN’S RESPONSES TO PRODUCTS IN MOBILE GAMING APPS

Randi Priluck, Joseph Wisenblit, Stephen Pirog

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.1331-1336