KOREASCHOLAR

UNCOVERING THE IMPACT OF GENDER LABELS ON CLOTHING PERCEPTIONS AND PURCHASE INTENTIONS: AN EXPERIMENTAL ONLINE SURVEY

Paula Küffner, Andreas Graefe

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.611-612

GIVE ME A HUMAN! THE EFFECT OF ANTHROPOMORPHISM AND GENDER ON CONSUMERS’ INTENTION TO USE A FINANCIAL ROBO-ADVISOR

Daria Plotkina, Hava Orkut, Ahu Karageyim

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.513

SEX ROBOTS AND GENDER RELATIONS: MARKETING HOSPITALITY SERVICES IN THE FUTURE ECONOMY

Craig Webster, Anna Farmaki

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.443-444

GENDER DIVERSITY AND INNOVATION IN KOREA SERVICE INDUSTRIES

Antonio KW LAU, YM Jiang

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.133-138

GENDER DIFFERENCES IN THE EFFECTS OF INDIVIDUAL INFLUENCE AND SUSCEPTIBILITY ON NEW PRODUCT ADOPTION

Honghong Zhang

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) p.1562

EXPLORING THE ROLE OF VOICE GENDER AND PERCEIVED RISK ON ATTITUDE TOWARD CHATBOT SERVICES AMONG AGING CONSUMERS

Hyo Jin Eom, Jaewoo Park

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.903-904

GENDER DIFFERENCES IN THE EFFECTS OF INDIVIDUAL INFLUENCE AND SUSCEPTIBILITY ON NEW PRODUCT ADOPTION

Honghong Zhang

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) p.780

HOW GENDER MATTERS: SALES PERSON RECOVERY MANAGEMENT

Tai Ming Wut

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) p.685

GENDER MATTERS: EXAMINING INFLUENCE OF BOLLYWOOD ON PURCHASE OF FASHION

Sanjukta Pookulangara, Tammy Kinley, Bharath Josiam, Daniel Spears, Kirti Dutta

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.1491-1493

HOW TO IMPROVE P2P SHARING-SERVICE QUALITY: THE MODERATING ROLE OF THE FORM OF ADDRESS ON THE EFFECT OF INCONGRUENCE IN GENDER AND RACE ON PERCEIVED SOCIAL DISTANCE

Juyoung Kang, Sooyun Kim, Sunmee Choi, Heejin Kim

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.1455-1459

“WORD OF MOUTH”: WHOSE MOUTH IS MORE INFLUENTIAL TO YOU? THE EFFECTS OF GENDER AND ETHNICITY ON DECISION MAKING

Yaeeun Kim, Angelika Dimoka, Yaeri Kim, Paul A. Pavlou, Kiwan Park

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.8-9

COUNTRY AND GENDER DIFFERENCES IN THE CONSUMPTION OF MASSIVELY MULTIPLIER ROLE-PLAYING ONLINE GAMES

Bader Albatati, Dick Mizerski, Fang Liu

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) p.1685

GENDER DIFFERENCES IN CONSUMING FOOD PRODUCTS BASED ON ETHICAL ISSUES

Ayano Inoue

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.1625-1628

AN EXPLORATORY STUDY ON THE ROLES OF GENDER IN FIRM INNOVATION PRACTICES IN KOREAN INDUSTRIES

Antonio K.W. LAU, Yang W.M.

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.1015-1021

GENDER SHOPPING STYLES: HE HUNTER, SHE GATHERER?

Charles Dennis, J. Joško Brakus, Eleftherios Alamanos

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) p.998

THE IMPACT OF GENERATION Y MONEY ATTITUDES ON COMPULSIVE BUYING: CONTINGENCY EFFECTS OF CHILDHOOD FAMILY RESOURCES AND GENDER

Duh Helen Inseng, Thorsten Teichert

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.69-79

GENDER HETEROGENEITY IN THE EVALUATIONS OF STORE ENVIRONMENTAL CUES, STORE LOVE AND LOYALTY

Jasmine A.L. Yeap, T. Ramayah

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.61-62

EXPLAINING CONSUMER USE OF RENEWABLE ENERGY: DETERMINANTS, AND GENDER AND AGE MODERATOR EFFECTS

Helena Martins Gonçalves, AdrianaViegas

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.1449-1450

GENDER DIFFERENCES IN THE EFFECTS OF FAILURE LOCUS OF CAUSALITY AND SEVERITY

Sujin Song, Sukki Yoon, Daniel A. Sheinin

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.1200-1209

GENDER DIFFERENCES IN PERCEIVED LUXURY VALUES: AN EMPIRICAL STUDY ON LUXURY FASHION BRANDS

Nurfareena Zahari, Fang Liu

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.769-770