KOREASCHOLAR

GENDER DIFFERENCES IN THE EFFECTS OF INDIVIDUAL INFLUENCE AND SUSCEPTIBILITY ON NEW PRODUCT ADOPTION

Honghong Zhang

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) p.1562

GENDER DIFFERENCES IN THE EFFECTS OF INDIVIDUAL INFLUENCE AND SUSCEPTIBILITY ON NEW PRODUCT ADOPTION

Honghong Zhang

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) p.780

COUNTRY AND GENDER DIFFERENCES IN THE CONSUMPTION OF MASSIVELY MULTIPLIER ROLE-PLAYING ONLINE GAMES

Bader Albatati, Dick Mizerski, Fang Liu

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) p.1685

GENDER DIFFERENCES IN CONSUMING FOOD PRODUCTS BASED ON ETHICAL ISSUES

Ayano Inoue

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.1625-1628

GENDER HETEROGENEITY IN THE EVALUATIONS OF STORE ENVIRONMENTAL CUES, STORE LOVE AND LOYALTY

Jasmine A.L. Yeap, T. Ramayah

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.61-62

GENDER DIFFERENCES IN THE EFFECTS OF FAILURE LOCUS OF CAUSALITY AND SEVERITY

Sujin Song, Sukki Yoon, Daniel A. Sheinin

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.1200-1209

GENDER DIFFERENCES IN PERCEIVED LUXURY VALUES: AN EMPIRICAL STUDY ON LUXURY FASHION BRANDS

Nurfareena Zahari, Fang Liu

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.769-770