KOREASCHOLAR

FACTORS INFLUENCING ATTITUDE AND INTENTION TO USE DRONES FOR MEDICATION DELIVERY AMONG GENERATION Y

Helen Inseng Duh, Fhatuwani Mudau

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.828-834

GENERATION Y’S ONLINE ENGAGEMENT IN BUILDING BRAND LOYALTY THROUGH SOCIAL MEDIA

HyeRyeon Lee, Ge Xiao

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.892

SOCIAL MEDIA PLATFORMS IGNITING COSMETICS INTEREST AMONG FEMALE GENERATION Y SOUTH AFRICANS

Helen Inseng Duh, Ashley Biack

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.535-543

GENERIC MEDICINE BELIEFS AMONG GENERATION Y SOUTH AFRICANS

Helen Inseng Duh, Chuma Diniso

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.101-107

THE IMPACT OF GENERATION Y MONEY ATTITUDES ON COMPULSIVE BUYING: CONTINGENCY EFFECTS OF CHILDHOOD FAMILY RESOURCES AND GENDER

Duh Helen Inseng, Thorsten Teichert

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.69-79

GENERATION Y AND ITS PERCEPTION OF COOL BRANDS – A MIXED-METHOD APPROACH

Ana Jakić, Maximilian Wagner, Anton Meyer

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.1996-2001