KOREASCHOLAR

HOW GIFT FAILURES AFFECT GIVERS’ FEELINGS OF SOCIAL EXCLUSION AND SUBSEQUENT CHOICES

Dong Lv, Zi Wang

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) pp.386-389

CONSUMER SIGNALING IN GIFT GIVING

Thammasat Business School, Theeranuch Pusaksrikit

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.1114-1121

CONSUMER REACTIONS TO NEGATIVE ONLINE REVIEW: THE ROLE OF FRIENDSHIP STRENGTH AND GIFT GIVING CONSUMPTION

Abigail X. Luo, Lisa, C. Wan

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.1073

IT MIGHT NOT BE PERFECT… BUT IT IS THE BEST GIFT EVER!

Ines Branco-Illodo, Teresa Heath

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.833-834

FOOD GIFT-GIVING BEHAVIOR IN CHINESE CULTURAL: THEORY OF CONSUMPTION VALUES

Lin Lin

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.577

FREE GIFT FOR CUSTOMER EXPERIENCE IN RESTAURANTS: EFFECTS OF TIMING OF GIFT OFFERS AND CONSUMPTION OCCASIONS

Eunkyeong Jung, Sejin Ha

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.406