CONSUMER SIGNALING IN GIFT GIVING
Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.1114-1121
Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.1073
FOOD GIFT-GIVING BEHAVIOR IN CHINESE CULTURAL: THEORY OF CONSUMPTION VALUES
Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.577