KOREASCHOLAR

GLOBAL BRANDS AND THE WAR IN UKRAINE

Eleni Tsougkou, Martin Sykora, Suzanne Elayan, João S. Oliveira, Kemefasu Ifiie

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.942

THE ANTECEDENTS OF GLOBAL BRAND ADVOCACY FOR HOME AND OVERSEAS CHINESE

Mark Cleveland, Boris Bartikowski

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) p.316

THE EFFECTIVENESS OF GLOBAL BRANDS SOCIAL MEDIA COMMUNICATION IN CHINA: EVIDENCE FROM WEIBO

Ke Chen, Yi Xie, Luping Zhu, Zhuzhu Xu

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.417-421

BICULTURAL BRAND PERSONALITY MODEL: A CASE OF JAPAN AND THE U.S.

Satoko Suzuki, Satoshi Akutsu, Mayomi Haga

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.174

SYMBOLIC CONSUMPTION, CULTURE, AND GLOBAL BRANDS: COMPARING BRAND CONSUMPTIONS IN BOGOTÁ AND LONDON

Sandra Preciado, Yüksel Ekinci, Nicoletta Occhiocupo

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.1597-1602

MYTHICIZING ASIAN BRANDS IN THE GLOBAL MARKETPLACE

Eric Li, Sangwon Lee

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.1587-1592

CONSUMERS’ RESPONSES ON GLOBAL BRANDS’ PRODUCT-HARM CRISES: THE EFFECT OF LAY THEORY

Yi Xie, Xiaoying Zheng

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.1381-1386

AWAY FROM HOME: HOW LITTLE EMPERORS TRAVEL WITH GLOBAL BRANDS? CORE AND CONTEXTUAL MEANINGS OF GLOBAL BRANDS

Benedetta Cappellini, Sameer Hosany, Dorothy Yen, Qionglei Yu

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) p.413

ANALYZING THE CROSS CULTURAL IMPACT OF THE “WORLD OF BARBIE” ON YOUNG INDIAN GIRLS IN SHAPING THEIR MINDSET TO BELONG TO A TRANSNATIONAL IMAGINED COMMUNITY

Isaac Jacob, Monica Khanna, Krupa Rai

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.65-66

EXPLORING SOCCER FANS’ SCHEMATA REGARDING GLOBAL VS LOCAL HUMAN BRANDS

Anna Zarkada, Eugenia Tzoumaka

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.2160-2173

EXPLORING SOCIAL MEDIA SEVICES OF GLOBAL FASHION BRANDS: DOES CUSTOMER SOCIAL PARTICIPATION HAVE AN IMPACT ON CUSTOMER EQUITY?

Heeju Chae, Eunju Ko, Jinghe Han

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.1609-1612

DOES COUNTRY OF ORIGIN MATTER IN FACE OF STRONG GLOBAL BRANDS?

Sergio Garrido Moraes, Vivian Iara Strehlau, Reynaldo Dannecker Cunha

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.386-400

THE LATIN ALPHABET ILLUSION: HOW CONSUMERS IN EMERGING COUNTRIES PERCEIVE GLOBAL VERSUS FOREIGN BRANDS

Alisara Rungnontarat Charinsarn

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.356-364