KOREASCHOLAR

GREEN PLACE BRANDING: THE ROLE OF USER-GENERATED CONTENT

Diletta Acuti, Laura Grazzini, Valentina Mazzoli, Gaetano Aiello

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.253

THE ROLE OF BRAND EQUITY AND STORE IMAGE IN THE CONSUMPTION OF STORE AND NATIONAL BRANDS: THE CASE OF GREEN BRANDING

Machiel J. Reinders, Jos Bartels

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) p.1379

GREEN BRANDING: STORE BRANDS VERSUS NATIONAL BRANDS

Machiel J. Reinders, Jos Bartels

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) p.2196