KOREASCHOLAR

MANAGING THE “FUZZY FRONT END” OF GREEN PRODUCT INNOVATION IN THE CONTEXT OF INTERNATIONAL BUYER-SUPPLIER RELATIONSHIPS: THE ROLE OF CO-PRODUCTION AND JOINT LEARNING AMBIDEXTERITY

Kuo Hsiung Chang

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.1073

THE EFFECT OF GREEN PRODUCT EXPERIENCE ON GREEN PURCHASE INTENTION: A COMPARATIVE STUDY OF CHINA, JAPAN AND KOREA

Chang Ji, Guanghua Sheng, Siyu Che

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.735

HOW PSYCHOLOGICAL AND CONTEXTUAL FACTORS INFLUENCE CONSUMERS’ PROPENSITY TO ENGAGE IN GREEN CONSUMPTION

Xing Liu, Lisa Wan

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.686-687

FACTORS INFLUENCEING CHINESE CONSUMERS’ GREEN PURCHASE BEHAVIOR: AN EXAMINATION AND EXTENSION OF THEORY OF PLANNED BEHAVIOR (TPB)

Matthew Tingchi Liu, Di Liu, Sunny

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.321-325

GREEN EMPHASIS: THE ROLE OF GREEN PRODUCT COMMUNICATIONS IN INFLUENCING PERFORMANCE EVALUATIONS

Bryan Usrey, Dayananda Palihawadana, Charalampos Saridakis, Aristeidis Theotokis

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.1634-1635

DRIVERS OF GREEN PRODUCT ADOPTION - THE ROLE OF GREEN PERCEIVED VALUE, GREEN TRUST AND PERCEIVED QUALITY

Aris Y. C. Lam, Mei Mei Lau, Ronnie Cheung

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.1617-1630