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VALUES DRIVING CONSUMERS TO PURCHASE ETHNIC APPAREL: THE CASE OF HANFU

Zahra Pourabedin, Feng Qilin, Vahid Biglari

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.1283

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FACTORS DRIVING CONSUMERS TO PURCHASE ETHNIC APPAREL: THE CASE OF HANFU

Zahra Pourabedin, Feng Qilin, Vahid Biglari

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.916

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