KOREASCHOLAR

THE IMPACT OF AI-GENERATED CHILDREN'S SAFETY CLOTHING ON BEHAVIORAL INTENTIONS: THE MEDIATING EFFECT OF THE HEALTH BELIEF MODEL

Neulonbit Oh, Qi Jiang, Yeojin Choi, Charles R. Taylor, Eunju Ko

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.1098

WOMEN LEADERS IN SOCIAL ENTERPRISES: AN UPPER ECHELONS PERSPECTIVE ON DRIVING HEALTH AND SOCIAL WELFARE INITIATIVES

Hina Khan, Huda Khan, Pervez Ghauri

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.1091

SUBLIMINAL PERSUASION VIA AI IN HEALTH PRODUCT ADVERTISING: THE MODERATING ROLES OF BELIEF AND HEALTH GOAL PRIMING ON

Rukun Zhang, Qingqing Xie, Bingcan Li

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.1090

EXPLORING INFLUENTIAL FACTORS ON CONSUMERS’ ACCEPTANCE OF HEALTH MONITORING TECHNOLOGY IN APPAREL: INSIGHTS FROM THE UTAUT MODEL

Sisi Tang

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.1018

HEALTH PERSUASION: ENCOURAGING PATIENTS TO ADOPT A PLANT-BASED DIET AND HEALTHY LIFESTYLE

Dr. Dennis A Kopf

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.1001

TWO STUDIES ON HEALTH MISINFORMATION: HOW CAN WE BETTER COMMUNICATE WITH THE PUBLIC IN FIGHTING THE WAR OF HEALTH MISINFORMATION?

Kevin K.W. Ho, Ka Ho Trevor Ho

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.788

SCROLLING MINDS: INVESTIGATING THE MENTAL HEALTH EFFECTS OF SOCIAL MEDIA ON YOUNG ADULTS

Viktoriia Vozharenko, Ada Leung

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) pp.121-126

‘FEELING UNBALANCED’? INVESTIGATING THE RELATIONSHIP BETWEEN BURNOUT, PROCRASTINATION AND PERCEIVED HEALTH ON WELLBEING AMONG MIDLIFE WOMEN

Foula Kopanidis, Mike Reid

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.729-730

UNDERSTANDING THE DIMENSIONS OF CONSUMER HEALTH GOALS: WHAT DO CONSUMERS WANT TO ACHIEVE THROUGH HEALTH?

Maiko Sakai

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.726-727

THE SPILLOVER EFFECT OF COMMERCIAL CONDOM ADVERTISING ON DATING APPLICATION PREFERENCE AND PUBLIC HEALTH

Jingwen Liu, Yu Ma, Peiliang Sun

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.719-720

‘FEELING UNBALANCED’? INVESTIGATING THE RELATIONSHIP BETWEEN BURNOUT, PROCRASTINATION AND PERCEIVED HEALTH ON WELLBEING AMONG MIDLIFE WOMEN

Foula Kopanidis, Mike Reid

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.650

OLDER ADULTS’ ADOPTION BEHAVIOR OF MOBILE HEALTH (MHEALTH) APPS: INTEGRATING TECHNOLOGY READINESS WITH PROTECTION MOTIVATION THEORY

Doyeon Won, Weisheng Chiu

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.407

WHEN YOU COME TO KNOW OF A FAMILIAR BRAND’S INVOLVEMENT IN SOCIAL, HEALTH, AND ENVIRONMENTAL ISSUES: NAVIGATING INNER CONFLICT IN CONSUMERS’ MORAL DECISION PROCESSES

Christine Huan, Jiyun Kang, Jisu Jang

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.55

THE DRIVERS OF ORGANIC FOOD AND INSTANT FOOD PURCHASE INTENTION: AN INVESTIGATION OF FOOD CHOICE BASED ON THE RELIGIOSITY AND HEALTH CONSCIOUSNESS OF SOUTH KOREAN CONSUMERS

Corey Ross, Jongkuk Shin, Minkyung Moon

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.1403-1405

DIFFERENTIAL INFLUENCES OF HEALTH CONSCIOUSNESS AND HEALTH LITERACY ON CONSUMER RESPONSES TO NUTRIENT-CLAIMED FOOD MARKETING

Hojoon Choi, Temple Northup, Leonard N. Reid

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) p.1257

TRAINERS’ PHYSICAL APPEARANCE AND SERVICE REGISTRATION INTENTION: THE MODERATING ROLE OF HEALTH REGULATORY FOCUS

Sangchul Park, Shinhyoung Lee, Hyun-Woo Lee

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.1140-1141

ELDERLY CONSUMERS AND SPATIAL COMPETITION: EVIDENCE FROM THE HEALTH CARE SERVICE INDUSTRY

Jeeyeon Kim, Alex Jiyoung Kim, Wooyong Jo, Jeonghye Choi

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.907-908

CREDIBILITY OF ANTI-SMOKING MESSAGES ON THE EFFECTIVENESS OF HEALTH WARNING MESSAGES: THE MEDIATING ROLES OF PERCEIVED HEALTH AND SOCIAL RISKS

Murat Aktan, Paul Chao

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.961-966

NEUROMARKETING AND THE EFFECTIVENESS OF PUBLIC HEALTH ADVERTISING

Joanne M Harris, Joseph Ciorciari, John Gountas

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.565-566

A CONTENT ANALYSIS OF USA FOOD AND BEVERAGE ADVERTISEMENTS ON CHILDREN’S TELEVISION: FOCUS ON HEALTH PROMOTION AND OTHER PERSUATION TECHNIQUES

Kanae Suzuki, Michelle R. Nelson

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.233-229