KOREASCHOLAR

IMPORTANCE OF HEDONIC MOTIVATIONS AND TRUSTS IN FOOD TECHNOLOGY ACCEPTANCE

Inhaeng Jung, Amit Sharma

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.544-545

FURTHER THAN MEETS THE EYE: HOW CLOSING AND OPENING EYES AFFECTS CONSTRUAL LEVEL AND UTILITARIAN AND HEDONIC PRODUCT EVALUATION

Younghwa Lee, Sukki Yoon, Kacy Kim

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.591

THE THIRD-PERSON PERCEPTION OF SEX APPEALS ON HEDONIC AND UTILITARIAN PRODUCT ADS - THE ROLE OF PUBLIC EXPOSURE TO SEXUAL STIMULI

Nezahat Ekici, B. Zafer Erdogan, Michael Basil

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.92-107

EXTENDED THEORY OF PLANNED BEHAVIOUR IN SERVICE RELATIONSHIPS: HEDONIC AND UTILITARIAN SERVICES

Anastasia Stathopoulou, George Balabanis

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.2036-2037

HEDONIC ASYMMETRY IN EMOTIONAL RESPONSES TO WINE PDO RIOJA: EFFECTS ON SATISFACTION AND EXPRESSED BUYING INTENTIONS

Agustín V. Ruiz Vega, Consuelo Riaño Gil

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.1750-1756

HOW UTILITARIAN AND HEDONIC BENEFITS GENERATE COUPON USAGE: MULTI-GROUP COMPARISON WITH CONSUMER ACTIVISM

Keiya Tabe, Morikazu Hirose

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.866-875