KOREASCHOLAR

THE DRIVERS OF REVIEW HELPFULNESS AND REVIEW UNHELPFULNESS

Yoonsun Jeong, Fernando Jiménez, Ali Soltaninejad

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.824

BIG DATA SHOWS A NEGATIVITY BIAS IN THE PERCEIVED HELPFULNESS OF ONLINE REVIEWS

Sanghyub John Lee, Rouxelle De Villiers, Jungkeun Kim

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) p.1487

THE EFFECTS OF FLUENCY AND FRAMING ON PERCEIVED REVIEW HELPFULNESS

Rongjuan Chen, Jiameng Zhang

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.732-736