KOREASCHOLAR

THE POWER OF SILENCE: HIGH-END FASHION BRANDS WITHDRAW FROM SOCIAL MEDIA

Olga Nechaeva, Valentina Mazzoli, Raffaele Donvito, Virginia Vannucci, Gaetano Aiello

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.239-244

LUXURY ECOSYSTEMS: TOWARDS A NEW MODUS OPERANDI FOR HIGH-END BRANDS IN A CHANGING WORLD OF LUXURY

Fabio Duma, Pirmin Studer

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.493-499

MOBILE VIDEO ADVERTISING OF HIGH-END COSMETIC BRANDS: THE ROLES OF AD CONTENT, MODEL AND TARGETING

Yeolim Yoon, Jikyung Jeanne Kim, Jeonghye Choi, Sanghyeak Yoon

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) p.441

HOW FASHION EXHIBITIONS ARE CHANGING HIGH-END LUXURY BRAND EXPERIENCE: AN INTROSPECTIVE STUDY ON CHANEL’S MADEMOISELLE PRIVÉ

Jasmine A.L. Yeap

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.130-131

THE EFFECT OF INFLUENCERS AND USER GENERATED CONTENT ON HIGH-END PRODUCT PURCHASE INTENTION

Yu-Ting Chen, Jeeyeon Kim

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.60-61

COMBINING ONE-TO-ONE MARKETING AND HIGH-END LUXURY: THEORY-BUILDING FROM CUSTOMIZED LUXURY SADDLES FOR CHINESE HORSE RIDERS

Laura Helena Hartmann, Achim Spiller

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.753-767