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BARRIERS TO IMPLEMENTING SOCIAL MARKETING IN ASIA: A CRITICAL REVIEW
Bo Pang, Sameer Deshpande, Yara Almosa, Amna Arif, Denni Arli, Marat Bakpayev, B. Zafer Erdogan, Haruka Fujihira, Samanthika Gallage, Mohammad Kadir Kadir, Jeawon Kim, Mai Nguyen, Derek Ong Lai Teik, Patama Satawedin, Nedra Kline Weinreich, Murooj Yousef
Global Marketing Conference
2020 Global Marketing Conference at Seoul
(2020.11)
pp.1367-1372