KOREASCHOLAR

THE ANTECEDENTS OF GLOBAL BRAND ADVOCACY FOR HOME AND OVERSEAS CHINESE

Mark Cleveland, Boris Bartikowski

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) p.316

A STUDY ON THE EFFECTIVE STRATEGY OF CONNECTING LIVE HOME SHOPPING AND REAL-TIME COMMUNICATION SERVICE

Jong-Kuk Shin, MinKyung Moon, Min-Sook Park, JaeHun Kim

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.913-915

MANAGING CULTURAL DISTINCTIVENESS WITHIN HOME SWAPPING

Nicole Ye Yang, Angela Paladino

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.183

FACTORS INFLUENCING THE ACCEPTANCE OF SMART HOME APPLICATIONS

Marco Hubert, Markus Blut, Christian Brock, Ruby Wenjiao Zhang

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.67

HOME IN THE MAKING: HOW PRODUCTS AND CONSUMPTION EXPERIENCES CONTRIBUTE TO MIGRANTS’ CONSTRUCTION OF “HOME BEYOND HOME”

Maria Kreuzer, Sylvia von Wallpach, Hans Muehlbacher, Bettina Sax

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.620-631

AWAY FROM HOME: HOW LITTLE EMPERORS TRAVEL WITH GLOBAL BRANDS? CORE AND CONTEXTUAL MEANINGS OF GLOBAL BRANDS

Benedetta Cappellini, Sameer Hosany, Dorothy Yen, Qionglei Yu

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) p.413

THE ROLE OF PRODUCT ETHNICITY IN HOME COUNTRY BIAS

Peter Mathias Fischer, Katharina P. Zeugner-Roth

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.112-114