KOREASCHOLAR

STATUS HOPE: THE CONCEPTUALISATION OF THE STATUS GAMES

Guojun Sawyer He, Marcos Cerqueira Lima

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.408

HOPE, FEAR, AND CONSUMER BEHAVIORAL CHANGE AMID COVID-19: A CONCEPTUAL MODEL BASED ON THE PROTECTION MOTIVATION THEORY

Jiyoung Kim, Jihye Min, Kiseol Yang

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.1224-1225

HOPE AND SUBJECTIVE WELL-BEING OF ELDER CONSUMERS: CONSUMPTION FOR A TRAVEL TOUR AS EXAMPLE

Etta Y. I. Chen, Yi-Hsuan Chiang

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.606

THE IMPACT OF SELF-THREAT ON PREVENTION VS. PROMOTION HOPE

Tae Rang Choi, Yongjun Sung

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.961-964