HOPE, FEAR, AND CONSUMER BEHAVIORAL CHANGE AMID COVID-19: A CONCEPTUAL MODEL BASED ON THE PROTECTION MOTIVATION THEORY
Jiyoung Kim, Jihye Min, Kiseol Yang
Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.1224-1225
HOPE AND SUBJECTIVE WELL-BEING OF ELDER CONSUMERS: CONSUMPTION FOR A TRAVEL TOUR AS EXAMPLE
Etta Y. I. Chen, Yi-Hsuan Chiang
Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.606
THE IMPACT OF SELF-THREAT ON PREVENTION VS. PROMOTION HOPE
Tae Rang Choi, Yongjun Sung
Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.961-964