KOREASCHOLAR

EXPLORING THE REPLICATION OF CUSTOMER ENGAGEMENT MEASUREMENTS USING TEXT INFORMATION IN THE HOTEL INDUSTRY

Toshikuni Sato

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.450-455

PERCEIVED HOTEL INNOVATIVENESS AS THE DRIVER OF CUSTOMER INTERACTIVITY: A DUAL-PATH MODEL

Emily Ma, Yun Zhang, Wei Xi, Feng Zeng Xu

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.786-789

A TWO-PATH MECHANISM CUSTOMER-DRIVEN HOTEL EMPLOYEE SERVICE INNOVATIONS: THE ROLE OF ORGANIZATION OPENNESS

Feng Zeng Xu, Emily Ma, Yun Zhang

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.710-714

TOURIST-HOTEL RELATIONSHIP: THE ROLE OF CUSTOMER EXPERIENCE AND BRAND AUTHENTICITY

Filipa Rosado-Pinto, Sandra Maria Correia Loureiro, Ricardo Godinho Bilro

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.639-644

RESEARCH ON THE MECHANISM OF ROBOT ANTHROPOMORPHISM ON HOTEL CONSUMER’ CONTINUED USING INTENTION

Huimin Gu, Xiaoxiao Song

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.619-631

APPLYING PERSONA AS AN EFFECTIVE APPROACH IN HOTEL DEMAND FORCASTING

Wang Lei, Ni Xuan, Fan Ling

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.308-313

ANTECEDENTS AND OUTCOME OF CUSTOMER ENGAGEMENT WITH THE HOTEL BRAND COMMUNITIES EMBEDDED IN FACEBOOK

Reham Touni, Woody G. Kim, Hyung-Min Choi, Mohamed Ali

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.1634-1635

CUSTOMER ORIENTATION, EMPOWERMENT AND HOTEL EMPLOYEES’ OCBS WITH ATTENTION TO CULTURE’S MODERATION

Emily Ma, Aaron Hsiao, Jing (Jessica) Gao

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.1301

HOW CUSTOMER ENGAGEMENT INFLUENCES USER ELOYALTY TO ONLINE HOTEL-BOOKING WEBSITES: ETRUST AS A MEDIATOR

Mei-Fang Chen

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.1300

EFFECTS OF COGNITIVE ENGAGEMENT IN THE DEVELOPMENT OF BRAND LOYALTY AND BRAND LOVE IN HOTEL CONTEXT

Min-Jung Shin, Ki-Joon Back

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.1070-1071

IMAGE INTERACTIVITY TECHNOLOGY AND ENGAGEMENT ON ONLINE EXPERIENCE ON HOTEL WEBSITES: PERSONAL TRAITS’ MODERATING ROLE

Mirna M. Bassily

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.897-902

ASYMMETRIC EFFECTS OF CONSUMER GENERATED CONTENT ON CUSTOMER SATISFACTION OF HOTEL CUSTOMERS

Pinelopi Athanasopoulou, Apostolos N. Giovanis

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.871-872

THE HOTEL INDUSTRY VS. ONLINE TRAVEL AGENCIES: FOREVER FOE?

Sun-Young Park, Jonathan P. Allen

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.837-842

IMPACT OF AD PERSONALIZATION ON CTR - FINDINGS FROM ONLINE AD CAMPAIGN OF AN INTERNATIONAL HOTEL GROUP

Richa Agrawal, Sandhya Narayanan, Rajan Vishwadeep

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.712-713

IS “GREENHUSHING” INDEED DESIRED BY HOTEL GUESTS? THE RELATIONSHIP BETWEEN CORPORATE (CSR) COMMUNICATION AND HOTEL GUESTS’ INTENTIONS TO BEHAVE UNETHICALLY IN THE CONTEXT OF HOLIDAY BEHAVIOR AND THEIR ATTITUDES TOWARDS CSR COMMUNICATION

Andrea Ettinger, Sonja Grabner-Kräuter, Shintaro Okazaki, Ralf Terlutter

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.688

THANK YOU! : DESIGNING A POST-STAY EMAIL WITH LEVELS OF LEISURE INVOLVEMENT IN THE HOTEL INDUSTRY

Krishna Garza, Kiseol Yang, Jihye Min

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.648-649

THE IMPACT OF HOTEL EMPLOYEES’ EMOTIONAL INTELLIGENCE ON CUSTOMER COMPLAINT HANDLING

Ningning Xing, Lingling Xu, Henry Tsai

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.519

ENGAGEMENT AND VALUE CO-CREATION: THE INTERNAL FOSTERING AND HINDERING (F)ACTORS OF CUSTOMER’S ENGAGEMENT IN THE HOTEL EXPERIENCE

Nangpiire Clement, Joaquim Silva, Helena Maria Baptista Alves

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.111

GREEN LABEL CREDIBILITY, ENVIRONMENTAL CONCERNS, AND GREEN HOTEL STAYING INTENTIONS IN TAIWAN

Norman Peng, Annie Chen

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.1629-1633

WHAT MOTIVATES EWOM IN HOTEL INDUSTRY? CAUSALEXPLANATIONS FROM FSQCA

Helena Martins Gonçalves, Graça Miranda Silva, Telma Gomes Martins

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.948-949