DON’T BE A PASSING FAD: THE SUSTAINED COMPETITIVE ADVANTAGE OF HOTELS’ THEMING STRATEGY IN CHINESE MARKET
Lee, Wen-Yin, Wang, Kuo-Ching, Wu, Ben, Chuang, Wan-Hua, Hsiao, Chia-Lin
Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.1293-1298