KOREASCHOLAR

EXAMINING CONSUMER VALUES AND SENTIMENTS ABOUT GREEN HOTELS: A CROSS-CULTURAL MIXED-METHODS ANALYSIS OF USER GENERATED CONTENT

Vaibhav Shwetangbhai Diwanji, Jaejin Lee, Juliann Cortese, Kyeongwon Kwon

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.48-49

EXPLORING CONSUMERS’ PRO-ENVIRONMENTAL DECISION PROCESS ABOUT GREEN HOTELS: THE ROLE OF THE VALUE-BELIEF-NORM THEORY, GREEN TRUST, and eWOM

Kyeongwon Kwon, Jaejin Lee

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.46-47

THE MECHANISM OF DIGITAL EMPOWERMENT ON ENTERPRISE RESILIENCE——A CASE STUDY OF HUAZHU HOTELS

Huimin GU, Yue TANG, Yixin ZHENG, Genghao LV

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.32-35

TRENTS OF APPLYING SELF-SERVIE TECHNOLOGIES (SSTs) TO SMART HOTELS IN CHINA: AN EMPIRICAL STUDY OF EXTENDED TECHNOLOGY ACCEPTANCE MODEL

Botian Lei, Fu-Mei Chuang

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) p.1620

DON’T BE A PASSING FAD: THE SUSTAINED COMPETITIVE ADVANTAGE OF HOTELS’ THEMING STRATEGY IN CHINESE MARKET

Lee, Wen-Yin, Wang, Kuo-Ching, Wu, Ben, Chuang, Wan-Hua, Hsiao, Chia-Lin

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.1293-1298

MILLENIALS UNCOVERED: BOUTIQUE HOTELS AND DRIVERS OF INTENTION TO STAY OF INDONESIAN MILLENIAL CUSTOMERS

Adilla Anggraeni, Indra Kusumawardhana

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.1068

EXPERT CONCEPTS OF INNOVATION AND ENTREPRENEURSHIP IN HOTELS

Jeou-Shyan Horng, Chang-Yen Tsai, Yu-Chun Chung

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.815-817

EMOTION, COMPENSATION AND CUSTOMER ENGAGEMENT: EVIDENCE FROM LUXURY HOTELS IN CHINA

Doris Chenguang Wu, Namho Chung, Zhaohan Hua, Hee Chung Chung

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.510-517

ENGAGING CUSTOMERS IN CREATING DESTINATION IMAGE OF HOT SPRING HOTELS IN JAPAN: ADDED VALUE AND BEHAVIORS

Yasushi Kyutoku, Chih-Lun (Alan) Yen, Ippeita Dan

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.506-507

CONSUMER RESPONSES TO PROMOTIONAL TOOLS IN HOTELS: A CASE STUDY OF CHINESE CONSUMERS

JennyWeichen, Marwa Gad Mohsen

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.1073-1080