INTEGRATING TRAVELERS’ HETEROGENEITY IN SUBSCRIPTION CHOICE PROCESSES THROUGH HYBRID CHOICE MODELLING: AN APPLICATION TO THE SWISS RAILWAY MARKET
Salvatore Maione, Lisa Maria Schiestel, Reto Hofstetter
Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.1286-1292
HYBRID NATURE OF CONSUMERS IN THE COMMODITY FOOD MARKET AS REVEALED BY DIFFERENCES IN DESIRED CHARACTERISTICS DEPENDENT UPON FOOD CHOICE
Erina Yoshida, Yasushi Kyutoku, Miho Aizawa, Yuko Minami, Ippeita Dan
Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.471-475