KOREASCHOLAR

RESIDENTS’ ENGAGEMENT IN TOURISM DEVELOPMENT: SELF-CONGRUITY AND WORD-OF-MOUTH BEHAVIOUR

Ning (Chris) Chen, Tina Šegota, Tea Golja

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.1197

RESIDENTS’ ENGAGEMENT IN TOURISM DEVELOPMENT: SELF-CONGRUITY AND WORD-OF-MOUTH BEHAVIOUR

Ning (Chris) Chen, Tina Šegota, Tea Golja

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.1072

AUTHENTIC VERSUS ASPIRATIONAL BRANDING: AN INDIVIDUAL AND COUNTRY LEVEL STUDY OF THE ACTUAL AND IDEAL SELF-CONGRUITY EFFECT

Hector Gonzalez-Jimenez, Fernando Fastoso, Kyoko Fukukawa

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) p.67