KOREASCHOLAR

PARASOCIAL RELATIONSHIP, IDENTIFICATION AND INTENTION TO SUBSCRIBE AND DONATE LIVE-STREAMERS: A PERSPECTIVE OF SOCIAL MOTIVATIONAL MODEL

Ching-Lun Chen, Annie Pei-I Yu, Hee Jung Park

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.286-291

DOES PRICE UNFAIRNESS PERCEPTION WILL STILL ENSURE PURCHASE INTENTION? : MEDIATION OF CONSUMER BRAND IDENTIFICATION AND BRAND TRUST

Mahesh Gadekar, Amélia Brandão

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.1583-1586

OVERCOMING COMPATIBILITY BARRIERS IN SPORTS VR FOR GAMER INTERACTIVITY, CHARACTER IDENTIFICATION, AND ENJOYMENT

Jun-Phil Uhm, Hyun-Woo Lee, Heetae Cho

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.1469-1471

EXTENDED ABSTRACT: DOES PRICE UNFAIRNESS PERCEPTION WILL STILL ENSURE PURCHASE INTENTION? : MEDIATION OF CONSUMER BRAND IDENTIFICATION AND BRAND TRUST

Mahesh Gadekar, Amélia Brandão

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.1292-1296

TOURIST ENGAGEMENT AND THE IDENTIFICATION WITH THE BRAND OF DESTINATION: THE CASE OF (RE)VISITING THE CITY OF PORTO

Ana Pinto Borges, Elvira Vieira, Paula Rodrigues

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.525-526

CUSTOMER ENGAGEMENT IN VIRTUAL TOURISM COMMUNITIES: MEDIATING CUSTOMER IDENTIFICATION AND PURCHASING BEHAVIORS

Xiaoyun Han, Lianlian Hua, Lin Hu

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.407

COMMUNICATING CSR MOTIVES IN CONSUMERS’ COMPANY EVALUATIONS: THE ROLES OF CUSTOMER-COMPANY IDENTIFICATION AND SKEPTICISM

Jos Bartels, Anne-Marie van Prooijen

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) p.1243

PERCEIVED BRAND LOCAL CONNECTEDNESS VERSUS PERCEIVED BRAND GLOBALNESS: THEIR RELATIVE IMPACT ON CONSUMERBRAND IDENTIFICATION AND PURCHASE INTENTIONS

Christina Sichtmann, Adamantios Diamantopoulos

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) p.940

AN ARTIFICIAL NEURAL NETWORKS APPROACH FOR THE IDENTIFICATION OF CAUSAL PATHWAYS TO LOYALTY IN THE AUTOMOBILE MARKET

Charalampos Saridakis, Stelios Tsafarakis, George Baltas

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) p.704