KOREASCHOLAR

THE IMPACT OF SUSTAINABLE MARKETING ACTIVITIES ON TOURISTS' BEHAVIORAL INTENTIONS: THE MEDIATING ROLE OF EVENT IMAGE AND PERCEIVED VALUE

Vera Butkouskaya, Junfeng Wang

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.991-992

AVATARS AS COPING MECHANISMS FOR DISSATISFIED BODY IMAGE: A SNAPSHOT OF GENERATION Z CONSUMERS IN THE METAVERSE

Jinsu Park, Hye-Young Kim

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.914-915

BRAND IMAGE FIT AND ITS EFFECT ON FASHION BRAND COLLABORATION

Valencia Lo, Min Teah, Isaac Cheah

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.621-626

THE ROLE OF INFLUENCER-BRAND-URS IMAGE CONGRUENCES ON INSTAGRAM ADVERTISING: CELEBRITY VS. NON-CELEBRITY INFLUENCERS COMPARISON

Jinhee Han, Jewon Lyu

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.393-398

TEXT AND IMAGE-BASED RECOMMENDATIONS: PERSONALIZATION OF MULTIMEDIA AND ADVERTISEMENTS USING MACHINE LEARNING

Jin-A Choi, Kiho Lim

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.232

A SHORT ABSTRACT: TRAVEL DESTINATION IMAGE CHANGE ANALYSIS WITH PYTHON AND CONTENT ANALYSIS

Li Huang, Jerome Yen, Matthew Tingchi Liu, Ziying Mo

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) p.1576

HOW CAN LUXURY BRAND POP-UP STORE WITH IMAGE GAP ENGAGE CUSTOMERS? EMPIRICAL EVIDENCE FROM JAPAN

Kaoru Kurisu, Tomoko Kawakami

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.1538-1539

A SHORT ABSTRACT: TRAVEL DESTINATION IMAGE CHANGE ANALYSIS WITH PYTHON AND CONTENT ANALYSIS

Li Huang, Jerome Yen, Matthew Tingchi Liu, Ziying Mo

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) p.1489

THE ROLE OF ATMOSPHERICS AS AN ANTECEDENT OF AIRPORT AND COUNTRY IMAGE: A COMPARATIVE STUDY

Pantelitsa Yerimou, George Panigyrakis

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.1457-1461

DEEPENING EVALUATION OF INTANGIBLE ASSETS CASE: BRAND IMAGE AND FINANCIAL IMAGE

Junya Hayashi

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.954-955

IMPLEMENTING SELF-DETERMINATION THEORY (A-R-C- THEORY) IN COUNTRY IMAGE EVALUATIONS. THE CASE OF GREECE, CYPRUS, ISRAEL, AND EGYPT. A THEORETICAL CONCEPTUAL FRAMEWORK

Katerina G. Papakonstantinou, Artemis Panigyraki

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.767-779

A SHORT ABSTRACT: TRAVEL DESTINATION IMAGE CHANGE ANALYSIS WITH PYTHON AND CONTENT ANALYSIS

Yongdan Liu, Matthew Tingchi Liu, Ziying Mo, Kai Lam Ng

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) p.526

HOW CAN LUXURY BRAND POP-UP STORE WITH IMAGE GAP ENGAGE CUSTOMERS? EMPIRICAL EVIDENCE FROM JAPAN

Kaoru Kurisu, Tomoko Kawakami

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.514-515

GREEN MARKETING STRATEGY, GREEN CORPORATE IMAGE AND SUSTAINABILITY PERFORMANCE: INSIGHTS FROM READYMADE GARMENT FIRMS IN BANGLADESH

Husna Ara, Jasmine A.L. Yeap, Siti Hasnah Hassan

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.158-160

UNDERSTANDING HOW BRAND PRICE IMAGE AFFECTS CUSTOMER ATTITUDE ACROSS INTERNATIONAL MARKETS: EVIDENCE FROM LATIN AMERICA

Mbaye Fall DIALLO, Jose Ribamar SIQUEIRA Jr

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.1587

BRAND IMAGE CONGRUENCE THROUGH SPONSORSHIP OF SOCCER TEAMS: THE INFLUENCE OF PERCEIVED BRAND LOCALNESS

Adam Langer

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.1548-1553

EXPLORING POLITICAL BRAND IDENTITY AND POLITICAL BRAND IMAGE IN NON-PARTY CONTEXTS FROM A MULTI-STAKEHOLDER PERSPECTIVE

G. Armannsdottir, C. Pich

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.996-1003

IMAGE INTERACTIVITY TECHNOLOGY AND ENGAGEMENT ON ONLINE EXPERIENCE ON HOTEL WEBSITES: PERSONAL TRAITS’ MODERATING ROLE

Mirna M. Bassily

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.897-902

COUNTRY IMAGE AS SEGMENTATION TOOL IN THE EMERGING MARKETS: EVIDENCE FROM ITALY

Alessandro De Nisco, Maria Rosaria Napolitano, Michela C. Mason, Giampaolo Viglia

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.767-768

SOCIAL MEDIA ACTIVATION CAMPAIGNS: WHAT MAKES THEM ENGAGING AND HOW THEY INFLUENCE THE BRAND IMAGE

SeyedAlireza Mirbagheri, Manoochehr Najmi

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.744-754