KOREASCHOLAR

HOW IMMERSIVE RETAILING AFFECTS CONSUMERS’ URGE TO BUY: IMPACTS OF SELF-IMAGERY, POSITIVE EMOTION, AND SELF-RELEVANCE

Ju Yeun Jang, Do Yuon Kim

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.1034-1039

EXPLORING THE EFFECT OF INTERACTIVITY ON CONSUMER RESPONSES IN VIRTUAL REALITY: THE ROLE OF MENTAL IMAGERY

Jung-Hwan Kim, Minjeong Kim, Minjung Park, Jungmin Yoo

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.1010-1014

HOW DOES VIRTUAL TOURISM ENVIRONMENT INFLUENCE PURCHASE INTENTION? THE ROLE OF MENTAL IMAGERY AND AFFECTIVE FORECASTING

Zahra Fouladgar, Kai-Yu Wang, Abdul R. Ashraf, Narongsak Thongpapanl

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.343

SELFIE CAMPAIGNS AS ADVERTISING STRATEGY: MENTAL IMAGERY AS DRIVER OF PARTICIPATION

Elisabeth Wolfsteiner, Marion Garaus, Udo Wagner, Alexander Girschick

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) p.440

INAPPROPRIATE OR INTRIGUING? THE IMPACT OF DEMOGRAPHICS AND PSYCHOGRAPHICS ON THE ATTITUDES OF GENDERS TOWARDS SEXUAL IMAGERY IN PRESS ADVERTISING

Essam Ibrahim, Rebecca Williamson, Abeer Hassan

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.894-900

THE INSIDIOUS POWER OF ‘EXECUTIONAL GREENWASHING’: AN EXPERIMENTAL EVIDENCE OF THE MISLEADING EFFECT OF NATURE IMAGERY IN ADVERTISING

Béatrice Parguel, Florence Benoit-Moreau, Cristel Antonia Russell

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.204-208