KOREASCHOLAR

DETERMINANT AND CONSEQUENCES OF IMMERSION AND MODERATING EFFECT OF RECOMMENDER TYPE ON PRODUCT RECOMMENDATION IN ONLINE VIDEO STREAMING SERVICE

Jongwan Cho, Subin Im

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.859-861

DRONE RACING SPECTATING: THE EFFECTS OF SPECTATING MODES ON AUDIENCE IMMERSION AND PRESENCE

Young-Seok Kim, Mijung Kim

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.710-711