KOREASCHOLAR

THE EFFECT OF ANTHROPOMORPHIC BRAND ROLES AND IMPLICIT THEORIES ON CONSUMER RESPONSES

Bing Han, Liangyan Wang, Xiang (Robert) Li

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.1311-1312

FIXED OR MALLEABLE: THE ROLE OF IMPLICIT THEORIES IN THE DOMAIN OF BEAUTY

Natalie T. Faust, Lewis Lim, Neil Gains

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.705-706

THE ROLE OF IMPLICIT THEORIES AND EFFORT IN THE EVALUATION OF PRODUCTS MADE OF RECYCLED MATERIALS

Alessandro Biraglia, J. Joṡko Brakus, Ambra Brizi, Lucia Mannetti

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.481