KOREASCHOLAR

THE RELATION BETWEEN LIVESTREAMERS, FLOW, AND TRUST: A CROSS-NATIONAL STUDY TO UNDERSTAND IMPULSE BUYING

Susana Santos, Sandra Miranda, Helena Martins Gonçalves

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.228

IMPACTS OF BRAND-RELATED UGC ON IMPULSE BUYING IN THE VIRTUAL CONTEXT

Huimin Xu, Joonheui Bae

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.211

INTERNET AND TELEVISION MULTITASKING, IMPULSE BUYING AND WELL-BEING: BREADTH-BIASED COGNITIVE CONTROL AS THE MECHANISM

Yuhmiin Chang

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.743

IMPULSE BUYING BEHAVIOR: AN ASSESSMENT OF SELF-INDULGENCE, FASHION CONSCIOUSNESS, AND REGRET AMONG YOUNG CONSUMERS

Yingjiao Xu, Delisia Matthews

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.1696-1698

A CROSS-CULTURAL EXAMINATION OF THE IMPACT OF TRANSFORMATON EXPECTATIONS ON IMPULSE BUYING AND CONSPICUOUS CONSUMPTION

Amonrat Thoumrungroje, Pattana Boonchoo

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) p.336

ASSESSING E-IMPULSE BUYING FOR FASHION PRODUCTS: THE ROLE OF BROWSING AND URGES TO BUY

Eun Joo Park, Eun Mi Kang, Yeo Jin Jung

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.1469-1471

INVESTIGATING CONSUMER IMPULSE BUYING CHOICE IN VARIOUS SITUATIONS- A CROSS-CULTURAL STUDY ON THE CONSUMERS FROM THE UK AND TAIWAN

Jenny Ma

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.137-148