KOREASCHOLAR

ASSESSING THE INFLUENCE OF INTERCULTURAL FACTORS ON CROSS-SHOPPING BEHAVIOR

Hayiel Hino

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.529

DO CONSUMERS TRUST HEALTHY MENU ADVERTISING FROM FAST FOOD BRANDS? INFLUENCE OF BRAND AND CONSUMER-RELATED FACTORS

Hojoon Choi, Leonard N. Reid, Jung Min Hahm

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) p.1256

HOW PSYCHOLOGICAL AND CONTEXTUAL FACTORS INFLUENCE CONSUMERS’ PROPENSITY TO ENGAGE IN GREEN CONSUMPTION

Xing Liu, Lisa Wan

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.686-687

ANALYZING FACTORS THAT INFLUENCE BRAND RESONANCE AMONG ALUMNI (AS PAST CUSTOMERS) TO DEVELOP BRAND EQUITY FOR HIGHER EDUCATION BRANDS

Monica Khanna, Isaac Jacob, Anjali Chopra

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.385