KOREASCHOLAR

THE EFFECT OF PROMOTIONAL INFORMATION CHARACTERISTICS ON CONSUMER PURCHASE INTENTION IN AN ONLINE SHOPPING ENVIRONMENT

Honkit Lau

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.943

SHARING PERSONAL INFORMATION FOR CONNECTION: THE EFFECT OF SOCIAL EXCLUSION ON CONSUMER SELF-DISCLOSURE TO BRANDS

Jiyoung Lee, Andrew D. Gershoff, Jerry J. Han

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.600-601

EXPLORING THE REPLICATION OF CUSTOMER ENGAGEMENT MEASUREMENTS USING TEXT INFORMATION IN THE HOTEL INDUSTRY

Toshikuni Sato

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.450-455

MARKETING INFORMATION IN FINANCIAL MARKET COMMUNICATION: INSIGHTS FROM CONFERENCE CALLS AND BEYOND

Robin-Christopher Ruhnau, Christian Homburg, Sebastian Hohenberg, Marcus Theel

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.246

VIDEO GAME ADVERTISING AS PART OF THE GAME – THE TRAILER’S INFORMATION LOAD AS A CRITICAL FACTOR FOR EMOTIONAL VALUE AND CUSTOMER BEHAVIORS

Marco Schwenke, Kevin Saadawy

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) p.1503

YOUR WORDS INSPIRE ME! THE INFLUENCE OF WORD-OF-MOUTH MARKETING: FROM THE PERSPECTIVE OF “EMOTION AS SOCIAL INFORMATION (EASI) MODEL”

Annie Pei-I Yu

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.1475-1482

THE INFLUENCE OF INFORMATION SEARCHING PATTERNS ON CUSTOMER LOYALTY IN VIETNAMESE E-COMMERCE

Miao Miao

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.960-961

TOO MUCH INFORMATION? CONSUMER DATA AND ONLINE PRIVACY IN HONG KONG

Julie Bilby, Vicky Wing Kei Ng

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.898-899

PERSONALIZED OR NOT: THE EFFECT OF AWARENESS OF INFORMATION BLINDNESS ON ONLINE SHOPPING RECOMMENDATION

Xiaoyan Luo, Lisa C. Wan

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.181-182

COUNTRY OF ORIGIN EFFECT: THE ROLE OF INFORMATION PROCESSING IN PRODUCT EVALUATION

A-Reum Jung, Jun Heo

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) p.173

MISSING PRICE-RELATED INFORMATION – AN ASSESSMENT OF PRICING PRACTICES IN THE B2B CONTEXT–

Iris Schmut

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.110-119

THE IN-STORE MOBILE LOCATION BASED ADVERTISING FRAMEWORK BASED ON TEMPORAL TIME, INFORMATION AND RECEIVER

Heba Zahou, Guoxin Li, Mahmoud A. Eissa, Bo Lu

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.86-90

DOES IT MATTER? THE RELATIONSHIP BETWEEN ENVIRONMENTAL INFORMATION DISCLOSURE IN ADVERTISING AND CONSUMER ETHICAL BEHAVIORS

Hsiu-Hua Chang

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.1618-1621

EXAMINING THE DETERMINANT OF INFORMATION ACCEPTANCE : E-WOM ON YOUTUBE MOBILE APPS

Nurrani Kusumawati, Mustika Sufiati Purwanegara, Ayu Indriani Martawilaga

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.1538-1534

STUDY OF INNOVATION PROCESS OF CO-CREATED VALUE SUPERMARKETS IN JAPAN－THE RELATIONSHIP BETWEEN PERFOEMANCE AND “CO-CREATED VALUE AND MARKE ORIENTATION” BASED ON “HIGHLY STICKEY INFORMATION”－

Shinya Nakami

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.1478-1482

NUTRITION INFORMATION DISCLOSURE: WHICH BRAND SHOULD BE MORE NERVOUS? MCDONALD'S OR SUBWAY?

Meeyoung Joe, Sunny Ham, Seoki Lee

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.1407-1408

ONE PIECE OF INFORMATION LEADS TO ANOTHER: CONSUMERS’ PRIVACY CONCERN, TRUST AND THE TRAP OF WILLINGNESS TO SHARE INFORMATION

Monica Grosso, Sandro Castaldo, Hua Li

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.1177

DIFFERENT EXTERNAL INFORMATION SOURCES AT PHYSICAL STORES AND THE INFLUENCE ON THE CUSTOMER BUYING DECISION PROCESS

Andreas Kessenbrock, Gerrit Cziehso

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.1058

THE EFFECT OF SCARCITY INFORMATION ON EVALUATIONS OF IMPORTED FOODS

Jungkeun Kim, Euejung Hwang, Jae-Eun Kim, Yuri Seo

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.795

INFORMATION-BASED AND CONFORMITY-BASED DELIGHT OF ONLINE TRIBALISM: THE EFFECT ON SELF- AND SOCIAL IDENTITY MODERATED BY USER ACTIVENESS

Jie Meng

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.609-612