KOREASCHOLAR

MEASURING AND OPTIMIZING ADVERTISING EFFECTIVENESS CONSIDERING CONSUMER ATTRIBUTES USING THE REAL ESTATE INFORMATION SERVICE

Michiko Miyamoto, Issei Mizonaga

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) pp.1109-1123

INFORMATION SEARCH AUTONOMY: VIRTUAL REALITY'S IMPACT ON BIDDING BEHAVIOR IN PROPERTY AUCTIONS

Shenyang Jiang, Wenchang Zhang, Che-Wei Liu

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.1043

HUMAN OR VIRTUAL INFLUENCERS? EXPLORING THE FACTORS INFLUENCING INFORMATION PROCESSING AND RESPONSE IN TOURISM LIVESTREAMS

Xin Jean Lim, Jun-Hwa Cheah

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.1035

FROM INFORMATION TO INFLUENCE: HOW AUGMENTED REALITY-POWERED DIGITAL PRODUCT PASSPORTS SHAPE LUXURY FASHION PERCEPTIONS AND PURCHASE INTENTIONS

Kishokanth Jeganathan, Andrzej Szymkowiak

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.943

EVOLUTION OF CUSTOMER STRATEGIES IN THE OMNI-CHANNEL ERA: CAN WE REDUCE INFORMATION ASYMMETRY THROUGH DIGITALIZATION

Shinya Nakami, Changju Kim

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.704

BALANCING INFORMATION AND ACTION: THE ROLE OF DIGITAL PRODUCT PASSPORTS IN MANAGING INFORMATION OVERLOAD AND CONSUMER GREEN BEHAVIOR INTENTION

Youngho Sim, Yujeong Won, Hayoun Kim, Yuri Lee

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) pp.542-547

CONVINCE ME ON SOCIAL MEDIA: THE IMPACT OF VISUAL INFORMATION ENTROPY ON CONSUMER RESPONSES

Jiayuan Li, Kirsten Cowan, Euejung Hwang

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.490

INFLUENCE OF INFORMATION CHARACTERISTICS OF AI GENERATED ONLINE REVIEW SUMMARIES ON PRODUCT SALES

Ziyi He, Jiaoju Ge, Guoxin Li

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) pp.314-317

IMPACT OF INTERACTIVITY ON INFORMATION PROCESSING IN VIRTUAL REALITY EXPERIENCE

Hongxiao Yu, Haemon Oh

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.176

ENTERTAINMENT VS. INFORMATION: INVESTIGATING GUEST ENGAGEMENT AND INTERACTION PATTERNS WITH HOTEL ROBOTS

Adil Masud Aman, Fei Hao, Jingxian Liu

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.158

THE EFFECT OF PROMOTIONAL INFORMATION CHARACTERISTICS ON CONSUMER PURCHASE INTENTION IN AN ONLINE SHOPPING ENVIRONMENT

Honkit Lau

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.943

SHARING PERSONAL INFORMATION FOR CONNECTION: THE EFFECT OF SOCIAL EXCLUSION ON CONSUMER SELF-DISCLOSURE TO BRANDS

Jiyoung Lee, Andrew D. Gershoff, Jerry J. Han

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.600-601

EXPLORING THE REPLICATION OF CUSTOMER ENGAGEMENT MEASUREMENTS USING TEXT INFORMATION IN THE HOTEL INDUSTRY

Toshikuni Sato

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.450-455

MARKETING INFORMATION IN FINANCIAL MARKET COMMUNICATION: INSIGHTS FROM CONFERENCE CALLS AND BEYOND

Robin-Christopher Ruhnau, Christian Homburg, Sebastian Hohenberg, Marcus Theel

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.246

VIDEO GAME ADVERTISING AS PART OF THE GAME – THE TRAILER’S INFORMATION LOAD AS A CRITICAL FACTOR FOR EMOTIONAL VALUE AND CUSTOMER BEHAVIORS

Marco Schwenke, Kevin Saadawy

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) p.1503

YOUR WORDS INSPIRE ME! THE INFLUENCE OF WORD-OF-MOUTH MARKETING: FROM THE PERSPECTIVE OF “EMOTION AS SOCIAL INFORMATION (EASI) MODEL”

Annie Pei-I Yu

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.1475-1482

THE INFLUENCE OF INFORMATION SEARCHING PATTERNS ON CUSTOMER LOYALTY IN VIETNAMESE E-COMMERCE

Miao Miao

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.960-961

TOO MUCH INFORMATION? CONSUMER DATA AND ONLINE PRIVACY IN HONG KONG

Julie Bilby, Vicky Wing Kei Ng

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.898-899

PERSONALIZED OR NOT: THE EFFECT OF AWARENESS OF INFORMATION BLINDNESS ON ONLINE SHOPPING RECOMMENDATION

Xiaoyan Luo, Lisa C. Wan

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.181-182

COUNTRY OF ORIGIN EFFECT: THE ROLE OF INFORMATION PROCESSING IN PRODUCT EVALUATION

A-Reum Jung, Jun Heo

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) p.173