KOREASCHOLAR

COUNTRY OF ORIGIN EFFECT: THE ROLE OF INFORMATION PROCESSING IN PRODUCT EVALUATION

A-Reum Jung, Jun Heo

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) p.173

REVERBERATION IN SPOKEN PRODUCT INFORMATION MESSAGES INFLUENCES EVALUATIVE INFORMATION PROCESSING

Johann Melzner, Jochim Hansen

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) p.326

ADVERTISING SIGNALING THROUGH THE CONSUMER’S INFORMATION PROCESSING PERSPECTIVE

Clara Isabel Koetz, Cristiane Pizzutti dos Santos, Gérard Cliquet

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.62-65