KOREASCHOLAR

A THEORY UNIFICATION AMONG DIFFUSION OF INNOVATION THEORY, TECHNOLOGY ACCEPTANCE MODEL, AND TECHNOLOGY READINESS INDEX IN GENERATIVE ARTIFICIAL INTELLIGENCE ADOPTION

Wooyang Kim, Qinglin Li, C. Anthony Di Benedetto, Donald A. Hantula

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.714

THE APPLICATION OF INNOVATION DIFFUSION THEORY AND EXPERIMENTAL MARKETING STRATEGY IN THE ADOPTION OF AI-GENERATED TECHNOLOGY

Tsui-Hsu (Tracy) Tsai, Michiko Miyamoto

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) pp.656-660

ASSESSING THE IMPACT OF MANAGERS’ RISK ORIENTATION ON PRODUCT INNOVATION WITH STATE-OF-THE-ART MEASURES OF PREDICTIVE PERFORMANCE

Kyung-Ah Kim, Peter G. Moffatt, Young-Ah Kim

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) pp.647-649

UPSKILLING FOR FASHION DESIGN INNOVATION IN THE AI ERA

Li Zeng, Zhimin Chen, Chris K. Y. Lo

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.601

A PLATFORM FOR THE GREATER GOOD: HOW CAN DIGITAL PLATFORMS FACILITATE SOCIAL INNOVATION?

Ruiqi Wei

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.489

THE IMPACT OF INNOVATION CAPABILITY ON FIRM PERFORMANCE: THE MODERATING ROLES OF MARKET SENSING AND NETWORK CAPABILITIES

Jeong-Bin Whang, Jong-Ho Lee

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.332

MANAGING THE “FUZZY FRONT END” OF GREEN PRODUCT INNOVATION IN THE CONTEXT OF INTERNATIONAL BUYER-SUPPLIER RELATIONSHIPS: THE ROLE OF CO-PRODUCTION AND JOINT LEARNING AMBIDEXTERITY

Kuo Hsiung Chang

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.1073

REVISITING CUSTOMER ORIENTATION-INNOVATION BALANCE IN SHAPING FIRM PERFORMANCE IN VUCA CONTEXT

Vera Rebiazina, Alexander Krasnikov, Elena Sharko, Maria Smirnova

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.989

THE EFFECT OF SERVICE INNOVATION ON PERCEIVED SERVICE LUXURIOUSNESS AND WILLINGNESS TO PAY MORE

Sungkyu Lee, Jong-Ho Lee, Tony Garrett

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.867

CONSUMERS' PERCEPTION OF THE TECHNOLOGY-BASED INNOVATION: EXAMINING DIFFERENT LEVELS OF INNOVATION AND THE DIFFERENT TYPES OF CUSTOMER PARTICIPATION

Hyeyeon Yuk, Euejung Hwang, Tony Garrett, Jong-Ho Lee

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.309

GENDER DIVERSITY AND INNOVATION IN KOREA SERVICE INDUSTRIES

Antonio KW LAU, YM Jiang

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.133-138

THE ROLE OF ORGANIZATIONAL AGILITY IN DIGITAL INNOVATION: A RELATIONAL PERSPECTIVE

Sabrina Thornton, Desirée Holm, Martin Johanson, David Sörhammar

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.96

INNOVATION AND EXPORT PROPENSITY: A CONFIGURATION APPROACH

Carmen Lopez, Mohamed Yacine Haddoud, Dulekha Kasturiratne

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) p.1506

LEVERAGING BIG DATA AND ARTIFICIAL INTELLIGENCE FOR SERVICE INNOVATION IN MARKETING

Murat Acar, Aysegul Toker

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.1351-1354

THE EFFECT OF NETWORK TIE POSITION ON A FIRM’S INNOVATION PERFORMANCE

Hakil Moon, Anthony Di Benedetto, Sang Kyun Kim

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.1066-1068

CHALLENGES THAT SENIORS FACE DEALING WITH SERVICE INNOVATION IN VACATION RENTAL INDUSTRY : CASE OF SENIOR USERS OF AIRBNB

Majdouline Mhalla, Ummy Fadhilah

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.909-911

INNOVATION AND CUSTOMER PARTICIPATION IMPRATIVE

Matthew H Sauber

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.782-785

EFFECTS OF DESIGN INNOVATION ATTRIBUTES ON CUSTOMER VALUE IN DEVELOPING FASHION ITEMS USING 3D PRINTING TECHNOLOGY

Jinghe Han, Eunju Ko

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) p.781

OPERA AS LUXURY IN CULTURE: THE IMPACTS OF DIGITAL INNOVATION

Nicola Bellinin

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.650-654

IS IT WORTH IT? PRODUCT INNOVATION AND CHANGE OF AUTHENTICITY

Bora Qesja, Roberta Crouch, Pascale Quester

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) p.608