KOREASCHOLAR

REVISITING CUSTOMER ORIENTATION-INNOVATION BALANCE IN SHAPING FIRM PERFORMANCE IN VUCA CONTEXT

Vera Rebiazina, Alexander Krasnikov, Elena Sharko, Maria Smirnova

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.989

THE EFFECT OF NETWORK TIE POSITION ON A FIRM’S INNOVATION PERFORMANCE

Hakil Moon, Anthony Di Benedetto, Sang Kyun Kim

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.1066-1068

HOW CAN OPEN INNOVATION LEAD TO BETTER FIRM PERFORMANCE? THE MEDIATING ROLE OF SUSTAINABILITY ORIENTATION AND INNOVATION CAPABILITY

Chenyue Qi, Hao Zhang

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.589-591

CELEBRITY-CONSUMER INTERACTION AND PRODUCT INNOVATION PERFORMANCE: IS IT A MATTER OF EMOTIONS?

Xiaolei Yu, Kyunghoon Kim

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) p.451

POSITIONAL ADVANTAGE AND PERFORMANCE: THE INFLUENCE OF CUSTOMER ENGAGEMENT AND ABSORPTIVE CAPACITY IN INNOVATION ENTREPRENEURSHIP RESTAURANTS

Sheng-Fang Chou, Jeou-Shyan Horng, Chih-Hsing Liu, Xinni Xiao

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.1605-1606

PRODUCT INNOVATION AND PROFIT MODEL INNOVATION FOR MARKETING PERFORMANCE IN B2B

Jaesu Kim, Han-Sik Yu, Sin-Geun Song

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.1343-1347

CAPTURING VALUE FROM OPEN PRODUCT INNOVATION: THE EFFECTS OF PRE-LAUNCH TECHNOLOGY IN-LICENSING AND POST-LAUNCH PRODUCT UPGRADES ON NEW PRODUCT MARKET PERFORMANCE

Seongsoo Jang, Max von Zedtwitz

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.1232

THE ROLE OF INNOVATION CAPABILITY ON THE RELATIONSHIP BETWEEN PRODUCT STRATEGY AND EXPORT PERFORMANCE: A CROSSNATIONAL STUDY OF KOREAN AND JAPANESE FIRMS

Insik Jeong, Jong-Ho Lee, Eunmi Kim

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.1213-1218

A STUDY OF SYNERGY EFFECTS OF INNOVATION ON FIRM PERFORMANCE

Ryeo-Won Lee, Jong-Ho Lee, Tony C. Garrett

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.1659-1660

CUSTOMER ORIENTATION, INNOVATION CAPABILITIES AND FIRM PERFORMANCE: A TEST OF DIRECT AND MODERATING EFFECTS

Olimpia C. Racela

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) p.889

BALANCING INNOVATION AND CONFLICT: TRUST’S MODERATING EFFECT ON INTRA-FIRM CONFLICT AND INNOVATION PERFORMANCE

Ping Sun, Xiang (Robert) Li, Drew Martin

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) p.1441

MANAGING INNOVATION PERFORMANCE: A SERVICE-DOMINANT LOGIC VIEW

Li-Wei Wu, Chung-Yu Wang, Ya-Ting Wu

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) p.1439