KOREASCHOLAR

THE ROLE OF CONSUMER’S PERCEIVED VALUE IN EVALUATING THE INNOVATIVE PRODUCT

Isaac Cheah, Min Teah, Anwar Sadat Shimul, Hyo Jin Eom

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.599-600

THE EFFECT OF OFFLINE STORES ON DIGITAL REPEAT PURCHASES: EVIDENCE FROM INNOVATIVE PRODUCTS

Hyeasinn Song, Jeeyeon Kim, Jeonghye Choi

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.601-602

THE INFLUENCE OF SUSTAINABLE AND INNOVATIVE PRODUCT PACKAGING ON THE CHINESE CONSUMER BEHAVIOR

Honglei Liu, Kyung Hoon Kim, Huanzhang Wang

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) p.1736

FROM PRODUCT TO CATEGORY: HOW AN INNOVATIVE PRODUCT TYPE COULD GROW INTO A DOMINANT PRODUCT CATEGORY

Bangsil (Esther) Lee, Jina Kang

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.1116-1117