KOREASCHOLAR

CAN VIRTUAL INFLUENCERS BECOME AN INSPIRATION FOR PERFORMANCE SPORTSWEAR BRANDS?

Jomar Duchain, Alexandra Polyakova

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.883-884

EXPERIENCE VALUE CO-CREATION IN TOURISM LIVESCAPE: THE ROLE OF INSPIRATION AND ENGAGEMENT

Hongmei Zhang, Wenxiu Wu, Boyang Shu, Yijiang Yang

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.223

“INSPIRATION MECHANISM BETWEEN SOCIAL MEDIA INFLUENCERS AND CONSUMERS”

Chung-Wha Chloe Ki, Sangsoo Park, Youn-Kyung Kim

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.1181-1188

HOW CAN MORALITY-IRRELEVANT INSPIRATION LEAD TO MORALITY BEHAVIOR?

Jianping Liang, Zengxiang Chen, Jing Lei

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.333